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FEST - Music Festivals (Case Study)

 

Brief

As a big fan/attendee of music festivals, I have always wanted a platform that organizes festivals and customizes my personal festival experience. Sadly, there aren't any all-in-one mobile applications that can do so. Each major music festival has their own app that you must use to gather additional information, so I tasked myself to create this integrated solution.

 

The Challenge

Create an interactive music festival app that can:

1. Streamline the ticket purchasing process

2. Enhance the user's searching and attending experience

 

My Role

As a one-man team and a self-appointed representative of the music festival community, I volunteered to solve a problem through UX practices and UI designs.

 

Methods

I will employ design thinking methods, while maximizing my usage of limited resources.

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01

Empathize and Defining the Problem

 

Designing for Music Festivals

Music festivals have had a significant influence on American culture in the past decade. According to Billboard, 32 million people attend at least one music festival a year, with 14.7 million being millennials. Social media's increasing prominence in promotion has played a major contribution in its rapid growth. With new festivals popping up along with the attendance rates, managing information as well as finding it calls for organization. Music festivals are a social atmosphere that connect people through music. This does come with its share of problems, however, and I have taken the task of putting myself into the shoes of the people.

Who's attending?

 Information from Eventbrite and their surveys convey the following:

1. About 80% of the 1000 surveyed attend 1-3 festivals a year, 20% will attend at least 5.

2. Most festies (music festival attendees) range from ages 17-29, with more festies being females.

3. Festies will go with friends, usually attending the same festivals.

4. Most conversations about the festival occurs before the event.

5. Lineups dominate reasons for attendance and excitement.

Problems

1. Discoverability: Browsing for festivals requires you to know about the festival through articles, word of mouth, or the sites listed in #2.

2. Competition: There is a lack of music festival apps and websites. JamBase and Music Festival Wizard are exceptions, but contain a few problems each. (see Competition Analysis)

3. Inconvenience: In order to purchase tickets or view schedules, users must download the festival's own, independent app (mobile), visit their websites/third-party websites (web),

4. Updates: Users must subscribe to each individual festival's newsletters on their websites in order to be aware of upcoming news for the event.

5. Building for the user: The growing appeal of music festivals demands a need for instant, personalized information that directs the user's main goal. Why? People simply don't have time nowadays. Using technology to recommend events enhances the user experience through time saving and allows people to pursue important tasks in their lives like socializing and connecting with other attendees.

 

Competition Analysis

Combining aspects of competitors while bringing a new perspective to user needs will make this app stand out in the market.

 

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02

Ideation

 

User Flow

Fest will feature 4 main functions: browsing, information, purchasing, and personalization. I created a user flow diagram to map out the navigation through these functions, with an emphasis on the flow to purchase a ticket, the main problem faced in opposing festival apps. Minimizing the steps it takes to get to the desired purchase screen is the main goal, with the ability to search for familiar and unfamiliar festivals also being a priority. 

Wireframes

I then created wireframes to define the architecture of the desired information. Creating basic layouts allowed me to visualize what important pieces of information I needed to stress on. Users need a clean interface in order to get to their desired goals quicker.

Features of this app were intended to create social characteristics. One key feature was social engagement, which I added due to the already social aspects of music festivals. Visual identities of the festivals are stressed in this occasion to allow users to identify their personalities with the festival's. By promoting a community of music, we can allow users to feel a sense of belonging with others and stay updated with those with shared interests.

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High-Fidelity Wireframes

Building off the low-fidelity wireframes, I ideated the look and feel of the app based on design decisions formed through developing solutions. I highlighted the key features below.

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Styles

The wireframes lacked a bit of character, so I changed up the color palette to make the overall look and feel of the app more user-friendly and catered towards the personality of music festivals. I also added some illustration elements to give it some additional pizzazz.

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03

Prototyping

 

 

 

 

 

 

 

 

DISCLAIMER: Invision doesn't provide specific sizes for the phone so the prototype will most likely be larger than your screen size, so you will have to scroll up & down a lot. Sorry!


 

04

Takeaways

 

Here are things I learned through the process of developing this app:

1. Interview: The best user research data comes from surveying and analyzing real people. Ideally, I should have gone to a music festival/survey site with the idea of designing this application, and interviewed people on their needs to maximize the empathy process. Next time I will conduct surveys and develop personas to fully realize true user needs.

2. The design process is important: My previous projects had little to no documentation on my design thinking. Although I realized I had missed some steps in the UX process (surveying, collaboration, testing, etc.), I have learned that the design thinking process is vital in developing a clear way to find solutions.

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