Focusing in 2025

Looking back on 2024, I see that I was spreading myself pretty thin. At one point, I was working a full-time job, freelancing for 3 different clients, and operating a SaaS business at the same time. These opportunities were great for getting paid and building relationships with other entrepreneurs, but my cognitive load ended up paying a tax - I was no longer focused.

This year, I plan to focus solely on my SaaS business, Picture It (outside of my full-time job), and that means taking revenue from $2000 MRR to $7500 MRR.

This means actively monitoring how I spend the 16 hours of my day. Making sure that everything I'm learning feeds into building my business. Making sure that just because something's "cool" or slightly peaks by curiosity, that it can somehow be tied to my growth.

Yes, I believe you should ruthlessly pursue your curiosities, but you also need to understand when it can become a distraction and play with that balance.

I see "focus" in two ways: deep diving into Inspiration and deep diving into Action.

Inspiration
When you're relaxing by spending time with friends, watching a movie, or reading a book, do it well, undistracted. Have fun conversations and listen. Avoid brain slop that corporations throw at you and find things that inspire you.

Action
When you're working, do it well, undistracted. Set goals, turn off your phone, and work. Do things with the greatest effort and craft. Get into that "stream of consciousness".

This is how I see work-life "balance":

Taking risks increases the variance in your life. The more you're willing to push the boundaries, the more life you're living. The way I see it, the more you aim to get inspired and create, the more you'll be experiencing the life you've been given.

Isn't that what it's all about? Having fun, experiencing things with people, and learning from your failures?

So that's what I'm planning for 2025.

For the Action side, I'll be talking to customers, building partnerships, and creating content for my business.

For the Inspiration side, I've planned trips to 9 different countries this year. When I'm not meeting fellow business owners in these countries, I plan on fully immersing in my travels. That means minimizing planning and getting lost in whatever is thrown at me.

If you wish to enjoy life and as well as make monumental achievement then you can embody a simple philosophy for every single day:

If you’re going to play then play. Do nothing else.

If you’re going to work then work. Nothing else.

Do both of these things without distraction.

If you mix the two then you get nothing out of either state.
Not adhering to this insidiously ruins many lives.

- BONESAW

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Let's see how I do.