During the summer of sophomore year, I was hired as a Design Intern at STATS LLC, a sports date company. During my internship, I was coursed with working on:
1. Stats products like STATS Edge & STATS Widgets
2. Starting off the STATS Design System
It was an amazing opportunity and an honor to work with the team. The design process was very collaborative through the Agile XP process and allowed me to ask as many questions as I could and maximize my learning experience. The Design Team made a great effort to strengthen my knowledge of UX processes and methods that would complement my UI design skills.
At the beginning of the internship, I was tasked with working on multiple designs for our client, Microsoft. Throughout the process, I developed my UI design skills while utilizing new tools and shortcuts to maximize my efficiency in Sketch and the overall design process in visualizing data. We worked hand in hand with the software development team through the XP Agile method. Some example screens are shown below:
Usability Testing & Test Synthesis
After completing the designs, the team conducted user interviews and tests to identify problems within our product. We collaborated on developing a test script and then conducted both remote and local tests throughout the summer. We used a multitude of tools to acquire users and test our products through video.
Towards the near-end of the internship, we collected all the data we gathered from testing and formulated a test synthesis to organize and prioritize major pain points, which were then presented to the project team:
The design team was highly focused on creating accessible designs and accounted for things such as contrast for visual impairments, screen readers, and motor disabilities. Towards the end of the internship, I assisted in creating a usability test for accessibility. Learning about what different kinds of softwares/hardwares are used by the visually impaired and what kind of considerations we have to make when creating inclusive designs was a great experience and opened my eyes in what roles we play as designers.
The company was creating multiple products at the time and the design team was considering looking into creating a design system to set clear guidelines for our product designs and organize components into a consistent system. Due to tight schedules, the design team was heavily occupied throughout the summer, limiting our ability to collaborate as a team. However, with the time slots that we were free, I was able to do the following:
1. Compile design components into style guides
2. Create a sitemap to break down the system structure
3. Create guidelines to determine usages and best practices
4. Organize meetings with the design & marketing team to integrate brand and product design
5. Collaborate with the design team to organize all the following ideas into a PDF that would set up a design system
Adele - UXPin
Adele is a library of different design systems and pattern libraries. I used this to compile what companies prioritized in their designs and learned how I can apply these practices into STATS.
Premise & Problems
For 2 days, designers and developers in the company were allowed days to work on any concepts that could potentially benefit the company. As a leading sports data company, STATS has potential to tackle many markets, and I decided to conceptualize a way to capitalize on the growing market of sports betting. My time limit was 2 days to quickly scope out problems in the industry and formulate solutions for my concept.
In May of 2018, the Supreme Court allowed all states in the US to legalize sports betting. This marks a huge turn for the gambling industry, opening up opportunities for revenue for US sports-books and bettors.
In order to pitch this concept to the company, I had to target the main source of attention, money. After doing some research, I collected the following key data points:
1. Hundred of billions of dollars are being handled yearly in sports betting, according to the FBI.
2. About $3 billion is generated in offshore sports books
3. About $6 billion is projected for revenue AFTER the legalization of sports betting
4. In the month of June, $16 million was made in New Jersey alone, 2 weeks into legalization
So we know that sports betting can bring in money, but what kind of issues are brought up in the gambling market?
1. Online sports betting platforms are outsourced outside of the US. There is a lack of US-based sports-books.
2. The Washington Post conducted a survey on the legalization of sports gambling with a result of 55% of Americans approving of its legality. People tend to have negative connotations to gambling because of how volatile one's money can be. Let's make the assumption that no one's going to brag about their friend's being a heavy gambler.
TRUST. Trust is a foundation piece of interaction. Using top-of-the-line sports data provided by STATS, we can leverage artificial-intelligence to empower bettors to use a trustful online gambling platform. Additionally, a clean and practical user-interface can create an environment in which the user feels safe and trusting.